Li Tao

Antecedents of augmented reality experiences: potential tourists to Shangri-La Potatso National Park, China

N. Scott, Shan Jiang, Li Tao, 2019, Asia Pacific Journal of Tourism Research.

Augmented reality and the enhancement of memorable tourism experiences at heritage sites

B. Moyle, N. Scott, Ryan Yung, 2022, Current Issues in Tourism.

Chinese tourists’ motivation and their relationship to cultural values

N. Scott, P. Ding, Shan Jiang, 2018, Culture and Cultures in Tourism.