Nicholas O'Shaughnessy

Politics and Propaganda: Weapons of Mass Seduction

N. O'shaughnessy, Nicholas O'Shaughnessy, 2004 .

Reply to criticisms of marketing, the consumer society and hedonism

John O'Shaughnessy, J. O'Shaughnessy, N. O'shaughnessy, 2007 .

The marketing power of emotion

John O'Shaughnessy, J. O'Shaughnessy, N. O'shaughnessy, 2002 .

Service‐dominant logic: a rejoinder to Lusch and Vargo's reply

John O'Shaughnessy, J. O'Shaughnessy, N. O'shaughnessy, 2011 .

Marketing, the consumer society and hedonism

John O'Shaughnessy, J. O'Shaughnessy, N. O'shaughnessy, 2002 .

The service‐dominant perspective: a backward step?

John O'Shaughnessy, J. O'Shaughnessy, N. O'shaughnessy, 2009 .