Chol Lee

Cross-Cultural Examination of the Fishbein Behavioral Intentions Model

R. Green, Chol Lee, Robert T. Green, 1991 .

Modifying an American Consumer Behavior Model for Consumers in Confucian Culture

Chol Lee, Chol Lee, 1991 .

Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

Dana L. Alden, Wayne D. Hoyer, D. Alden, 1993 .

Identifying Global and Culture- Specific Dimensions of Humor in Advertising: A Multinational Analysis

Dana L. Alden, Wayne D. Hoyer, D. Alden, 1993 .