David J. Moore

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Self-brand connections: The role of attitude strength and autobiographical memory primes

P. Homer, David J. Moore, Pamela Miles Homer, 2008 .

Source Independence in Multiple Source Advertising Appeals: the Confederate Effect

J. Mowen, R. Reardon, David J. Moore, 1989 .

Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions

David J. Moore, 2013, Marketing Letters.

Affect Intensity As an Individual Difference Variable in Consumer Response to Advertising Appeals

William D. Harris, David J. Moore, 1990 .

Forewarning of content and involvement: Consequences for persuasion and resistance to persuasion

Richard Reardon, D. Moore, Hong C. Chen, 1992 .

“I can almost taste it:” Why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions

S. Konrath, David J. Moore, 2015 .

Self-Control and the Self-Regulation of Dieting Decisions: The Role of Prefactual Attitudes, Subjective Norms, and Resistance to Temptation

R. Bagozzi, L. Leone, D. Moore, 2004 .

Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

R. Bagozzi, D. Moore, David J. Moore, 1994 .

Brand choice and deep price discounts

R. Olshavsky, David J. Moore, 1989 .

Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions

David J. Moore, 2013 .

Emotional distress about weight gain and attitude to goal achievement failure as predictors of self-regulatory efficacy: Does ethnicity make a difference?

David R. Williams, David J. Moore, 2011, Journal of health psychology.

Do Multiple Source Appeals Enhance the Confidence Level of Message Recipients

W. Qualls, D. Moore, R. Reardon, 1989 .

Source Magnification: The Role of Multiple Sources in the Processing of Advertising Appeals

David J. Moore, Richard Reardon, R. Reardon, 1987 .

The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions

Leah Bovell, David J. Moore, 2008 .

Dimensions of Temperament: Affect Intensity and Consumer Lifestyles

P. Homer, David J. Moore, 2000 .

Affect Intensity: An Individual Difference Response to Advertising Appeals

D. Moore, William D. Harris, Hong C. Chen, 1995 .

Do spontaneous thoughts mediate the effect of affect intensity on attitude formation and behavioural intention

William D. Harris, David J. Moore, 1996 .

Multiple sources in advertising appeals: When product endorsers are paid by the advertising sponsor

J. Mowen, R. Reardon, D. J. Moore, 1994 .

Stereotyping effects on consumers' evaluation of advertising: Impact of racial differences between actors and viewers

William J. Qualls, W. Qualls, D. Moore, 1990 .

The allure of hedonic versus utilitarian food temptations featured in advertising appeals

David J. Moore, 2017 .

Emotion as a Mediator of the Influence of Gender on Advertising Effectiveness: Gender Differences in Online Self-Reports

D. Moore, David Moore, David J. Moore, 2007 .

Affect Intensity and the Consumer's Attitude toward High Impact Emotional Advertising Appeals

D. Moore, William D. Harris, David Moore, 1996 .

Is anticipation delicious? Visceral factors as mediators of the effect of olfactory cues on purchase intentions

David J. Moore, 2014 .

ON THE DIMENSIONALITY AND CONSTRUCT VALIDITY OF THE AFFECT INTENSITY MEASURE

R. Bagozzi, David J. Moore, 2011 .

Affect intensity and empathic emotions: an individual difference measure of advertising response

David J. Moore, 1995 .

Consumer response to affective versus deliberative advertising appeals: the role of anticipatory emotions and individual differences in savoring capacity

David J. Moore, 2017 .

How Advertising Influences Consumption Impulses

Seung Pil Lee, David J. Moore, 2012, Journal of Advertising.

Me, Myself, and I: Examining the Effect of Loneliness and Self-Focus on Message Referents

K. Cowart, David J. Moore, Elyria A. Kemp, 2016 .

Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies

David J. Moore, J. Lee, D. Kwak, 2015 .

The Role of Visualization , Anticipated Emotions , Taste Anticipation , and Hedonic Rationalization

Seung Pil Lee, David J. Moore, 2022 .