Marcelo Royo-Vela

Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement

Matthew Black, Marcelo Royo-Vela, M. Black, 2020 .

Exploring Wearout and Some Insights and Replies to Factors Affecting Irritation and Attitudes towards Mobile Advertising

Marcelo Royo-Vela, Farina Meyer, M. Royo-Vela, 2016 .

The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word-of-mouth advertising: The ZARA case

Marcelo Royo-Vela, Paolo Casamassina, M. Royo-Vela, 2011, Online Inf. Rev..

Value Co-Creation Process and Measurement in 4.0 SMEs: An Exploratory Research in a B2B Marketing Innovation Context

Marcelo Royo-Vela, Mariell Velasquez Serrano, M. Royo-Vela, 2021, Administrative Sciences.

Emotional and Informational Content of Commercials: Visual and Auditory Circumplex Spaces, Product Information and Their Effects on Audience Evaluation

Marcelo Royo-Vela, M. Royo-Vela, 2005 .

Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit

Marcelo Royo-Vela, M. Royo-Vela, Leonardo Ortegón-Cortázar, 2017 .

Increasing effectiveness in e-commerce: recommendations applying intelligent agents

Silvana Aciar, Marcelo Royo-Vela, Christian Serarols-Tarrés, 2007 .

A family life cycle model adapted to the Spanish environment

Joaquin Aldas-Manzano, Marcelo Royo-Vela, Ignacio Redondo‐Bellón, 2001 .