Sungkyoung Lee

Sounds Like a Winner: Examining Structural Features and Basic Content in Five Years of Award-Winning Radio Ads

Zheng Wang, Robert F. Potter, Matt Kobach, 2006 .

How Realistic Should Avatars Be?An Initial fMRI Investigation of Activation of the Face Perception Network by Real and Animated Faces

Annie Lang, Robert F. Potter, Ryan A. Stevenson, 2015, J. Media Psychol. Theor. Methods Appl..

A Signal Detection Analysis of Audio/Video Redundancy Effects in Television Advertisements

Sungkyoung Lee, Julia Fox, 2007 .

Constructing Recommendation Systems for Effective Health Messages Using Content, Collaborative, and Hybrid Algorithms

Sijia Yang, Sungkyoung Lee, Joseph N. Cappella, 2015 .

Testing Resource Allocation to Encoding Information During TV News Viewing

Annie Lang, Sungkyoung Lee, 2011 .

Redefining Media Content and Structure in Terms of Available Resources

Annie Lang, Sungkyoung Lee, Annie Lang, 2015, Commun. Res..

How Much Is Too Much? Media Structure, Content, and Cognitive Load, and Overload

Annie Lang, Satoko Kurita, Sungkyoung Lee, 2008 .

Resources Available to Message Processing: Redundancy, Structural Complexity, and Emotional Content

Annie Lang, Sungkyoung Lee, 2011 .

Smoking cues, argument strength, and perceived effectiveness of antismoking PSAs.

Sungkyoung Lee, Caryn Lerman, Joseph N Cappella, 2011, Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco.

The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation?

Annie Lang, Johnny V. Sparks, Sungkyoung Lee, 2007 .

Psychophysiological and Memory Effects of Negative Political ADS: Aversive, Arousing, and Well Remembered

Sungkyoung Lee, Samuel D. Bradley, James R. Angelini, 2007 .

Correlating a Motivation-Activation Measure With Media Preference

Robert F. Potter, Sungkyoung Lee, R. F. Potter, 2011 .