Matthias Pannhorst

Marketing innovations to old-age consumers: A dynamic Bass model for different life stages

Florian Dost, Matthias Pannhorst, 2019, Technological Forecasting and Social Change.

A Life-Course View on Ageing Consumers: Old-Age Trajectories and Gender Differences

Florian Dost, Matthias Pannhorst, 2021, Applied Research in Quality of Life.

A Life-Course View on Ageing Consumers: Old-Age Trajectories and Gender Differences

Florian Dost, Matthias Pannhorst, 2021, Applied Research in Quality of Life.