Kevin Wise

The Effect of User Control on the Cognitive and Emotional Processing of Pictures

Byron Reeves, Byron Reeves, Kevin Wise, 2007 .

Embodied Motivated Cognition: A Theoretical Framework for Studying Dynamic Mental Processes Underlying Advertising Exposure

Paul D. Bolls, Kevin Wise, Samuel D . Bradley, 2012 .

When Words Collide Online: How Writing Style and Video Intensity Affect Cognitive Processing of Online News

Miglena M. Sternadori, Paul D. Bolls, Kevin Wise, 2009 .

Responding to Change on TV: How Viewer-Controlled Changes in Content Differ From Programmed Changes in Content

Annie Lang, Julia R. Fox, Maria Elizabeth Grabe, 2008 .

“Window” Shopping Online: Cognitive Processing of General and Specific Product Windows

Saleem Alhabash, Saleem Alhabash, Kevin Wise, 2013 .

The Effects of Advergames on Game Players' Processing of Embedded Brands

Glenn Leshner, Paul D. Bolls, Kevin Wise, 2009 .