Mari Ainasoja

The Potential of Technology in Facilitating Positive Stress Experiences

Päivi Heikkilä, Mari Ainasoja, Virpi Oksman, 2015, ECCE.

Technology for Bonding in Human-Animal Interaction

Oskar Juhlin, Mari Ainasoja, Heli Väätäjä, 2017, ACI.

A Case Study on Understanding 2nd Screen Usage during a Live Broadcast - A Qualitative Multi-Method Approach

Päivi Heikkilä, Mari Ainasoja, Virpi Oksman, 2014 .

User-centered design of augmented reality interior design service

Mari Ainasoja, Virpi Oksman, Sanni Siltanen, 2013 .

Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image

Mari Ainasoja, Jani Lylykangas, Veikko Surakka, 2017, Int. J. E Bus. Res..

Field study of a web service for stimulating the positive side of stress: entrepreneurs’ experiences and design implications

Mari Ainasoja, Päivi Heikkilä, Elina Mattila, 2019, BMC Medical Informatics and Decision Making.

User participation in co-creative services: developing virtual and augmented reality tools for do-it-yourself home design

Mari Ainasoja, Virpi Oksman, Sanni Siltanen, 2012, MindTrek.

User involvement in service innovations

Mari Ainasoja, Eija Kaasinen, Pauliina Lehtonen, 2010 .

Positive Stress and Reflective Practice Among Entrepreneurs

Mari Ainasoja, Kati Tikkamäki, Päivi Heikkilä, 2016 .