Judy F. Graham

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Using Technology to Teach Pricing Concepts

Kathy Winsted, Judy F. Graham, 2013 .

The Impact of Gender and Cognitive Information Processing Models on CPA Exam Pass Rates: A Call for Research

Joan K. Myers, Judy F. Graham, Mitchell Franklin, 2018 .

Increasing repurchase rates: A reappraisal of coupon effects

Judy F. Graham, 1994 .

Improving media campaigns promoting physical activity: the underutilized role of gender

Dan J. Graham, Judy F. Graham, 2008 .

Gender differences in investment strategies: an information processing perspective

Joan K. Myers, Judy F. Graham, Edward J. Stendardi, 2002 .

The impact of gender on the personal financial planning process: Should financial advisors tailor their process to the gender of the client?

Judy F. Graham, Edward J. Stendardi, Mary V. O’Reilly, 2006 .

Cognitive Availability of Receivers' Gender Schemas As a Mediator of Source Sex Effects With Regard to Perceptions of Source Credibility

Judy F. Graham, 1991 .

Marketing Communication Receivers’ Perceptions of Source-Self Similarity: Some New Findings

Judy F. Graham, 1994 .