Chai-Lee Goi

The Use of Big Data in Marketing Analytics

Chai-Lee Goi, Chai-Lee Goi, 2021, Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN.

A Review of Web Evaluation Criteria for E-Commerce Web Sites

Chai-Lee Goi, Chai-Lee Goi, 2012 .

The impact of website development on organisation performance: Malaysia's perspective

Chai-Lee Goi, Chai-Lee Goi, 2012 .

The use of business simulation games in teaching and learning

Chai-Lee Goi, Chai-Lee Goi, 2018, Journal of Education for Business.

The Impacts of Social Media on the Local Commercial Banks inMalaysia

Chai-Lee Goi, 2014 .

Web Site Accessibility and Web Site Development in Malaysia

Chai-Lee Goi, Chai-Lee Goi, 2010 .

Business Simulation Games

Chai-Lee Goi, 2021 .

The impact of technological innovation on building a sustainable city

Chai-Lee Goi, Chai-Lee Goi, 2017 .

Perception of Young Consumers on Mobile Phone Applications in Malaysia

Chai-Lee Goi, Chai-Lee Goi, P. Ng, 2011 .