John Philip Jones

How Much Is Enough?: Getting the Most from Your Advertising Dollar

John Philip Jones, 1992 .

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

John Philip Jones, 1999 .

What's in a Name: Advertising and the Concept of Brands

J. P. Jones, John Philip Jones, 1986 .

Universal Diminishing Returns—True or False?

John Philip Jones, 1984 .