Robert Aitken

Advertising effectiveness from a consumer perspective

Robert Lawson, Brendan Gray, R. Aitken, 2008 .

Introduction to service-dominant logic: From propositions to practice

John R. Williams, John Williams, David Ballantyne, 2011 .

Branding in B2B markets: insights from the service‐dominant logic of marketing

R. Aitken, David F Ballantyne, David Ballantyne, 2007 .

Making Schools Smarter: Leading With Evidence

R. Aitken, K. Leithwood, D. Jantzi, 2006 .

Sense of Place

Juergen Gnoth, Maree Thyne, R. Aitken, 2014 .

Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum

Phil Osborne, R. Aitken, David F Ballantyne, 2006 .