Leigh Morris

Consumer Archetypes: A New Approach to Developing Consumer Understanding Frameworks

Leigh Morris, Leigh Morris, Raimund Schmolze, 2006, Journal of Advertising Research.

A class of its own: latent class segmentation and its implications for qualitative segmentation research

Leigh Morris, Julian Bond, 2003 .

Improving Understanding And Recall Of The Probation Service Contract

Leigh Morris, Jonathan Mason, 1999 .

An experimental investigation of group members' perceived influence over leader decisions.

D. Abrams, L. Hulbert, Leigh Morris, 2000 .

Delaying the inevitable

Dominic Abrams, Leigh Morris, Georgina Randsley de Moura, 2003 .