Shujin Shu

Museum Tourism 2.0: Experiences and Satisfaction with Shopping at the National Gallery in London

A. Morrison, Jun Shao, Qinlin Ying, 2019, Sustainability.

Planners’ Perception of Using Virtual Reality Technology in Tourism Planning

M. Joppe, Jun Shao, Shujin Shu, 2020 .

Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products

A. Morrison, Zhao Li, Jun Shao, 2021, Sustainability.