Won-Moo Hur

发表

A comparison study of smartphone acceptance between Korea and the USA

Chang Mo Jung, Won-Moo Hur, Yeonshin Kim, 2015, Int. J. Mob. Commun..

The Role of Consumer Innovativeness and Trust for Adopting Internet Phone Services

Te-Lin Chung, Won-Moo Hur, JungKun Park, 2011, Int. J. E Serv. Mob. Appl..

The moderating role of socio-demographics on smartphone adoption

Won-Moo Hur, Minhee Son, Seongho Kang, 2014, Int. J. Mob. Commun..

The Consumption Values and Innovativeness on Convergence Products

Te-Lin Chung, Won-Moo Hur, Jeong-Ju Yoo, 2012, Ind. Manag. Data Syst..

The Moderating Roles of Gender and Age in Tablet Computer Adoption

Won-Moo Hur, Wan-Min Kim, Hanna Kim, 2014, Cyberpsychology Behav. Soc. Netw..

The role of commitment on the customer benefits–loyalty relationship in mobile service industry

Won-Moo Hur, JungKun Park, Jungkun Park, 2010 .

How Employees’ Perceptions of CSR Increase Employee Creativity: Mediating Mechanisms of Compassion at Work and Intrinsic Motivation

Sung-Hoon Ko, Won-Moo Hur, Won‐Moo Hur, 2018 .

Investigation of the relationship between service values and loyalty behaviors under high commitment

Won-Moo Hur, Won‐Moo Hur, Hyun Kyung Kim, 2013 .

Bridging corporate social responsibility and compassion at work

Sung-Won Yoon, Sung-Hoon Ko, Won-Moo Hur, 2014 .

The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

Won-Moo Hur, Eun-Jung Lee, Won‐Moo Hur, 2012 .

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

Won-Moo Hur, Won‐Moo Hur, Hanna Kim, 2015 .

Assessing the Effects of Perceived Value and Satisfaction on Customer Loyalty: A ‘Green’ Perspective

Kyungdo Park, Won-Moo Hur, Yeonshin Kim, 2013 .

Increasing Job Performance and Reducing Turnover: An Examination of Female Chinese Salespeople

Won-Moo Hur, JungKun Park, Yujie Wei, 2012 .

The moderating role of Hofstede’s cultural dimensions in the customer-brand relationship in China and India

Won-Moo Hur, Seong-Ho Kang, Won‐Moo Hur, 2015 .

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Won-Moo Hur, Won‐Moo Hur, Hanna Kim, 2014 .

Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

Won-Moo Hur, Seongho Kang, Won‐Moo Hur, 2012 .