Sang-Hyeop Lee

The Effect of the Korean Wave on Malaysian University Students’ Perception

Hak-Seon Kim, Kai-Sean Lee, Sang-Hyeop Lee, 2017 .

Investigating Key Attributes in Experience and Satisfaction of Hotel Customer Using Online Review Data

Eun-Kyong Choi, Hak-Seon Kim, H. Ban, 2019, Sustainability.

The Effects of Food Service Consumers' Utilitarian and Affective Motivations on Social Commerce Purchase Intention: Focus on the Role of Consumers' Interactivity

KimHyeoncheol, 최은영, Sang-Hyeop Lee, 2015 .

Non-Muslim Customers’ Purchase Intention on Halal Food Products in Malaysia

김학선, Kai-Sean Lee, Sang-Hyeop Lee, 2016 .

The Influence of Foodscape on Young Generations’ Satisfaction and Behavioral Intentions in Cafés, Johor Bahru, Malaysia

Jong Ho Lee, Sang-Hyeop Lee, Kwan Elaine, 2015 .

University Students’ Perspective towards the Atmospherics of Theme Restaurants in Selangor, Malaysia

Sang-Hyeop Lee, 2017 .

A Study of the Perceptions of Organic Food of Malay and Chinese Customers in Malaysia

Jong Ho Lee, Sang-Hyeop Lee, P. Goh, 2016 .