Lorena Carrete

发表

Motivational drivers for the adoption of green energy

P. Arroyo, Lorena Carrete, 2019, Management Research Review.

A socioecological view toward an understanding of how to prevent overweight in children

P. Arroyo, Lorena Carrete, R. Villaseñor, 2017 .

Automobile manufacturers, marketing channels and consumer loyalty

P. Arroyo, Lorena Carrete, Sara García, 2019, Contaduría y Administración.

A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults

Enrique P. Becerra, P. Arroyo, Lorena Carrete, 2023, Journal of Business Research.

Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility

P. Arroyo, Lorena Carrete, Amaranta Arroyo, 2023, Journal of Promotion Management.

Social marketing to improve healthy dietary decisions: Insights from a qualitative study in Mexico

P. Arroyo, Lorena Carrete, 2014 .

Green consumer behavior in an emerging economy: confusion, credibility, and compatibility

Reto Felix, E. Centeno, Raquel Castaño, 2012 .

Consumer self-regulation: Looking back to look forward. A systematic literature review

Lorena Carrete, Anna Elena Francke, 2023, Journal of Business Research.

Why do Firms Implement Voluntary Environmental Actions and How Are These Activities Evaluated? An Empirical Investigation in Mexico

P. Arroyo, Andrea Trujillo, Lorena Carrete, 2014 .

Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products?

E. Centeno, P. Arroyo, Lorena Carrete, 2018, Review of Business Management.

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

Reto Felix, E. Centeno, Raquel Castaño, 2015 .

When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products

Richard T. Gretz, Reto Felix, Raquel Castaño, 2021, International Journal of Consumer Studies.

A Social Marketing Intervention to Improve Treatment Adherence in Patients with Type 1 Diabetes

Jorge Vera-Martínez, Lorena Carrete, M. S. Romero-Figueroa, 2021, International journal of environmental research and public health.

[Validation of a scale of health beliefs about type 1 diabetes for the Mexican context: HBM-T1DM].

Lorena Carrete, C. Calderon, Jorge Vera, 2018, Salud publica de Mexico.

Do Environmental Practices of Enterprises Constitute an Authentic Green Marketing Strategy? A Case Study From Mexico

P. Arroyo, Andrea Trujillo, Lorena Carrete, 2014 .

Conceptualizing Healthy Food: How Consumer’s Values Influence the Perceived Healthiness of a Food Product

P. Arroyo, Lorena Carrete, Javier Liñán, 2019, Journal of Food and Nutrition Research.