Yuho Chung

Do the pieces fit? Assessing the configuration effects of promotion attributes

Ling Peng, Geng Cui, Yuho Chung, 2020 .

A multi-facet item response theory approach to improve customer satisfaction using online product ratings

Ling Peng, Geng Cui, Yuho Chung, 2019, Journal of the Academy of Marketing Science.

Unfolding large-scale marketing data

Yuho Chung, Kin-Nam Lau, Ying Ho, 2010 .