Dik Warren Twedt

How to Plan New Products, Improve Old Ones, and Create Better Advertising

Dik Warren Twedt, 1969 .

How Does Brand Awareness-Attitude Affect Marketing Strategy?

D. Twedt, Dik Warren Twedt, 1967 .

Clinical versus Statistical Prediction.

Paul E. Meehl, P. Meehl, R. F. Sletto, 1955 .

How Important to Marketing Strategy is the “Heavy User”?

D. Twedt, Dik Warren Twedt, 1964 .