Taylor Bentley

Advancing Non-compensatory Choice Models in Marketing

Greg M. Allenby, Marc R. Dotson, R. Kohli, 2018 .

Testing the Signaling Theory of Advertising : Evidence from Search Advertisements

Young-Hoon Park, T. Chan, Taylor Bentley, 2015 .

Advancing Non-compensatory Choice Models in Marketing

Greg M. Allenby, Marc R. Dotson, R. Kohli, 2017, Customer Needs and Solutions.

Essays in Modeling the Consumer Choice Process

Taylor Bentley, 2015 .