Shelly Rodgers

发表

CASE.org: Using the Internet to train a statewide network

Shelly Rodgers, 2012 .

Decoding Science: Development and Evaluation of a Science Communication Training Program Using a Triangulated Framework

Ze Wang, Bimal Balakrishnan, Shelly Rodgers, 2018 .

A Scale to Measure Science Communication Training Effectiveness

Shelly Rodgers, Ze Wang, Jack C. Schultz, 2020 .

A Critical Review of the E-Satisfaction Literature

Yi He, Shelly Rodgers, Qimei Chen, 2008 .

House Ads in Print Editions Promote E-Newspapers

Yan Jin, Shelly Rodgers, Yoohyeung Choi, 2005 .

Internet Community Group Participation: Psychosocial Benefits for Women with Breast Cancer

Qimei Chen, Shelly Rodgers, Qimei Chen, 2005, J. Comput. Mediat. Commun..

Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions

Shelly Rodgers, Manu Bhandari, Po-lin Pan, 2021, Telematics Informatics.

Health Organizations’ Use of Facebook for Health Advertising and Promotion

Shelly Rodgers, Jon Stemmle, Shelly Rodgers, 2011 .

Analyzing Health Organizations' Use of Twitter for Promoting Health Literacy

Shelly Rodgers, Jon Stemmle, Shelly Rodgers, 2013, Journal of health communication.

Effects of Sponsorship Congruity on E-Sponsors and E-Newspapers

Shelly Rodgers, Shelly Rodgers, 2007 .

Ad Placement in E-Newspapers Affects Memory, Attitude

Glen T. Cameron, Shelly Rodgers, Ann M. Brill, 2005 .

Cancer Coverage in General-Audience and Black Newspapers

Glen T. Cameron, Douglas A. Luke, Shelly Rodgers, 2008, Health communication.

Gender and e-commerce: an exploratory study

Shelly Rodgers, Mary Ann Harris, 2003, Journal of Advertising Research.

Representation of Women in News and Photos: Comparing Content to Perceptions

Esther Thorson, Shelly Rodgers, María E. Len-Ríos, 2005 .

Post-Adoption Attitudes To Advertising On The Internet

Shelly Rodgers, Qimei Chen, Qimei Chen, 2002, Journal of Advertising Research.

Internet Motives of Users in the United States, United Kingdom, Australia, and Korea

Ruth Rettie, Yan Jin, Shelly Rodgers, 2005 .

What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions

Shelly Rodgers, Manu Bhandari, Shelly Rodgers, 2018, Electronic Word of Mouth as a Promotional Technique.

The Interactive Advertising Model Tested

Shelly Rodgers, Shelly Rodgers, 2002 .

Stereotypical Portrayals of Emotionality in News Photos

Esther Thorson, Shelly Rodgers, Linda Jean Kenix, 2007 .

Development of an Instrument to Measure Web Site Personality

Shelly Rodgers, Qimei Chen, Qimei Chen, 2006 .

Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website

Mira Lee, Shelly Rodgers, Mikyoung Kim, 2009 .