Patrick Van Kenhove

发表

Consumer learning and its impact on store format selection

Piyush Kumar Sinha, Walter van Waterschoot, Patrick Van Kenhove, 2008 .

Predicting cross-selling opportunities using a sequential architecture.

Dirk Van den Poel, Anita Prinzie, Patrick Van Kenhove, 2002 .

Detecting Sequential Patterns For Cross-selling Fast Moving Consumer Goods

Dirk Van den Poel, Anita Prinzie, Patrick Van Kenhove, 2003 .

Faculteit Economie En Bedrijfskunde Hoveniersberg 24 B-9000 Gent Bayesian Network Classifiers for Identifying the Slope of the Customer Lifecycle of Long-life Customers Bayesian Network Classifiers for Identifying the Slope of the Customer Lifecycle of Long-life Customers

Bart Baesens, Jan Vanthienen, Michael Egmont-Petersen, 2022 .

Improving response prediction in direct marketing by optimizing for specific mailing depths

Dirk Van den Poel, Anita Prinzie, Patrick Van Kenhove, 2002 .

Automatic Activation of the Self in a Persuasion Context

Peter Vlerick, Patrick Van Kenhove, P. Vlerick, 2000 .

One Sail Fits All? A Psychographic Segmentation of Digital Pirates

Patrick Van Kenhove, P. Kenhove, Charlotte De Corte, 2017 .

The effectiveness of fear appeals featuring fines versus social disapproval in preventing shoplifting among adolescents

Patrick Van Kenhove, Iris Vermeir, P. Kenhove, 2017 .

The influence of topic involvement on mail survey response behavior

Patrick Van Kenhove, Kristof De Wulf, Katrien Wijnen, 2002 .

Consumer Ethics: The Role of Self-Regulatory Focus

Patrick Van Kenhove, P. Kenhove, T. D. Bock, 2010 .

When colors backfire: The impact of color cues on moral judgment

Mario Pandelaere, Patrick Van Kenhove, P. Kenhove, 2013 .

The Effect of Mood on Self-Referencing in a Persuasion Context

Peter Vlerick, Patrick Van Kenhove, P. Vlerick, 2001 .

The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making

Patrick Van Kenhove, P. Kenhove, Sarah Steenhaut, 2006 .

The relationships between traits, personal values, topic involvement, and topic sensitivity in a mail survey context

Patrick Van Kenhove, Iris Vermeir, Katrien Wijnen, 2007 .

Health advertising to promote fruit and vegetable intake: Application of health-related motive segmentation

Wim Verbeke, Patrick Van Kenhove, P. Kenhove, 2008 .