Hannu Kuusela

Expertise effects on prechoice decision processes and final outcomes

Hannu Kuusela, Mark T. Spence, Antti J. Kanto, 1998 .

Value co‐creation: theoretical approaches and practical implications

P. K. Kannan, Hannu Kuusela, Hannu Saarijärvi, 2013 .

Extending customer relationship management: from empowering firms to empowering customers

Heikki Karjaluoto, Hannu Kuusela, Hannu Saarijärvi, 2013, J. Syst. Inf. Technol..

Disentangling customer orientation - executive perspective

Hannu Kuusela, Hannu Saarijärvi, Kari Neilimo, 2014, Bus. Process. Manag. J..

How Consumers Select Life Insurance Policies: A Protocol Analysis

Hannu Kuusela, Mark T. Spence, 1998 .

Customer relationship management: the evolving role of customer data

Heikki Karjaluoto, Hannu Kuusela, Hannu Saarijärvi, 2013 .