Marie Adele Hughes

Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data

Marie Adele Hughes, Dennis E. Garrett, M. A. Hughes, 1990 .

Linking Theory Construction and Theory Testing: Models with Multiple Indicators of Latent Variables

R. Leon Price, Marie Adele Hughes, Daniel W. Marrs, 1986 .

Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts

Marie Adele Hughes, James R. Stock, Lisa Portwood Wahl, 1990 .

Towards a typology of shoppers

Marie Adele Hughes, J. Lesser, M. A. Hughes, 1986 .

An integrative framework for theory construction and testing

Marie Adele Hughes, M. A. Hughes, S. Kwon, 1990 .