Pelin Bicen

Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework

Sreedhar Madhavaram, Vishag Badrinarayanan, Pelin Bicen, 2016 .

Clickers Are Dynamic Assessment Tools in Marketing Education

Pelin Bicen, Mary Beth Pinto, 2017 .

Gray Market for Information Technology (IT) Products: Status, Implications, and Strategies to Address the IT Gray Market Threat

Pelin Bicen, Naveen Gudigantala, Naveen Gudigantala, 2011, Commun. Assoc. Inf. Syst..

Validating new product creativity in the eastern context of Malaysia

William H.A. Johnson, Pelin Bicen, Suzilawati Kamarudin, 2014 .