E. Borak

A Coke Is a Coke? Interpreting Social Media Anti-Brand Rhetoric and Resolution

E. Yazicioglu, E. Borak, 2012 .

Food shopping orientations in Turkey: Some lessons for policy makers

U. Yavas, E. Kaynak, E. Borak, 1982 .

To Trust or Not to Trust? Consumer Responses to Cause-Related Marketing

Tutku Eker Iscioglu, E. Borak, 2020, Journal of International Food & Agribusiness Marketing.

Retailing institutions in developing countries: Determinants of supermarket patronage in Istanbul, Turkey

U. Yavas, E. Kaynak, E. Borak, 1981 .