Ayman El-Amir

Modeling in Branding: a critical ethnography approach

S. Burt, Ayman El-Amir, 2010 .

Sainsbury's in Egypt: the strange case of Dr Jekyll and Mr Hyde?

S. Burt, Ayman El-Amir, 2008 .

Towards modeling the retailer as a brand: A social construction of the grocery store from the customer standpoint

S. Burt, Ayman El-Amir, 2010 .

Towards a Branding Synthesis: a Limit Attitude or Branding: 'a Limit Attitude' or towards a Synthesis in Branding: a Critical Account of the Process of Branding

S. Burt, Ayman El-Amir, 2010 .