Steffen Jahn

发表

Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung (The Service-Dominant Logic's Contribution to Further Develop Brand Management)

Jan Drengner, Steffen Jahn, Hansjörg Gaus, 2012 .

For Myself or Others? How App Service Design Affects Physical Retail Experience

Steffen Jahn, Waldemar Toporowski, Ines Beeck, 2018, ICIS.

Untersuchung von Schubwebaktuatorkonfigurationenfür den Forschungsbereich„Morphing Wing

Steffen Jahn, Franz Josef Natterer, 2008 .

C.L.E.A.N. Diesel: Ein umweltfreundlicher Schienenfahrzeugantrieb

Steffen Jahn, Falk Thomas, 2010 .

Abstract Goal and External Reference-Point Interaction in Food Decision Making

Steffen Jahn, Jutta Schuch, Yasemin Boztug, 2015 .

Erlebniswelten Im Sponsoring (Worlds of Experience in Sponsorship)

Jan Drengner, Steffen Jahn, 2013 .

Towards a Design Model for Interdisciplinary Information Systems curriculum Development, as exemplified by Big Data Analytics Education

Barbara Dinter, Anja Lorenz, Robert Krawatzeck, 2014, ECIS.

Dual-process theory and consumer response to front-of-package nutrition label formats

Steffen Jahn, Yasemin Boztug, Steffen Jahn, 2017, Nutrition reviews.

Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

Steffen Jahn, Hansjoerg Gaus, Hansjoerg Gaus, 2012 .

Conducting Mediation Analysis in Marketing Research

Steffen Jahn, Yasemin Boztug, Steffen Jahn, 2017 .