Jhih-Syuan Lin

Personality Traits, Motivations, and Emotional Consequences of Social Media Usage

Yan Jin, Jhih-Syuan Lin, Yen-I Lee, 2017, Cyberpsychology Behav. Soc. Netw..

To App or Not to App: Engaging Consumers via Branded Mobile Apps

Yongjun Sung, Jhih-Syuan Lin, Eunice Kim, 2013 .

Social television: Examining the antecedents and consequences of connected TV viewing

Yongjun Sung, Jhih-Syuan Lin, Kuan-Ju Chen, 2016, Comput. Hum. Behav..

Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram

Joe Phua, Jhih-Syuan Lin, Dong Jae Lim, 2018, Comput. Hum. Behav..

Would You Be My Friend? An Examination of Global Marketers' Brand Personification Strategies in Social Media

Jhih-Syuan Lin, Jung Min Hahm, K. Chen, 2015 .

Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression

Yongjun Sung, Jang Ho Moon, Jhih-Syuan Lin, 2011 .