Jun Ye

Numerical or verbal Information: The effect of comparative information in social comparison on prosocial behavior

Jun Ye, K. Zhou, Rui Chen, 2021 .

The effect of the synchrony experience on product evaluation

Zhaoyang Guo, Jun Ye, Xiaoyin Ye, 2020 .

Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities

Nagesh N. Murthy, Sara Hanson, Lan Jiang, 2018, Journal of Brand Management.

Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance

Xiao-xiao Liu, Jun Ye, K. Zhou, 2022, Marketing Letters.

To respond or not to respond? The reviewer- and review content-related influencers on managerial response decision towards customer reviews

Jun Ye, K. Zhou, Jiajun Wu, 2023, International Journal of Hospitality Management.

Longing for the past and embracing the new: Does nostalgia increase new product adoption?

Jun Ye, K. Zhou, Xiaoyin Ye, 2021, Marketing Letters.