W. Mahatoo

Expanding the Scope of Segmentation Research

Nariman K. Dhalla, W. Mahatoo, 1976 .

Purchase Intentions and Brand-Positioning Strategy: An Exploratory Study

W. Mahatoo, 2015 .

Marketing in China

W. Mahatoo, 1990 .

Motives must be Differentiated from Needs, Drives, Wants: Strategy Implications

W. Mahatoo, 1989 .

The dynamics of consumer behavior

W. Mahatoo, 1985 .

Changes in perceptual function after isolation.

W. Heron, B. Doane, T. H. Scott, 1959, Canadian journal of psychology.

Expanding the Scope of Segmentation Research

Nariman K. Dhalla, Winston H. Mahatoo, W. Mahatoo, 1976 .