Rajshekhar G. Javalgi

The Influence of Involvement on Disaggregate Attribute Choice Models

Dennis H. Gensch, D. Gensch, R. Javalgi, 1987 .

Influence of the task complexity on the predictive performance of the nonlinear and linear disaggregate models of consumer behavior

R. Javalgi, Rajshekhar G. Javalgi, 1988 .