Jana Bowden

发表

Exploring the process of customer engagement, self-brand connections and loyalty

Kay Naumann, Jana Bowden, J. Bowden, 2015 .

Customer engagement: a diagnostic framework for assessing customer-brand relationships

Jana Bowden, 2007 .

A Delightful experience? The role of delight in loyalty formation

Jana Bowden, Tracey S. Dagger, 2011 .

The Student as ‘customer’: relationship management in higher education

Jana Bowden, 2011 .

Sex doesn't matter: the role of gender in the formation of student-university relationships

Leigh N. Wood, Jana Bowden, L. Wood, 2011 .

Co-creating value in higher education: The role of interactive classroom response technologies

Steven D'Alessandro, Jana Bowden, S. D’Alessandro, 2011 .

Engagement valence duality and spillover effects in online brand communities

Jana Bowden, Vilma Luoma-aho, Linda D. Hollebeek, 2017 .

Service relationships and the customer disengagement – engagement conundrum

Kay Naumann, Jana Bowden, M. Gabbott, 2015 .