김문태

A Study on the Relationship between Online Community Characteristics and Loyalty Focused on Mediating Roles of Self-Congruency, Consumer Experience, and Consumer to Consumer Interactivity

김문태, 옥정원, 2008 .

A Exploratory Study on the Differences of Innovativeness, Perceived Value, and Buying Intention among Convergence Types

김문태, 2014 .

A Study on the Applicability of Consumer-Brand Relationship Theory

김문태, 2010 .

The Effects of Consumer's Experiential Factors on the Building Process of Online Brand Equity.

김용호, 김문태, 옥정원, 2008 .