Barbara Itty

HISPANIC AND NON‐HISPANIC RESPONSES TO CONCEPTS FOR FOUR FOODS

H. Moskowitz, Andrea Maier, J. Beckley, 2004 .

Jumpstarting Product Development

H. Moskowitz, Barbara Itty, 2003, Journal of Advertising Research.

Learning from the competition II: a case history dissecting in-market Quick-Serve-Restaurants communications through conjoint analysis

Howard R. Moskowitz, Barbara Itty, H. Moskowitz, 2002 .

Communicating the Hard to Communicate

H. Moskowitz, Barbara Itty, C. Fink, 2003 .

Deconstructing automobile messaging: Clues to brand strategy

H. Moskowitz, Barbara Itty, C. Fink, 2003 .

Steps towards a consumer-driven ‘concept innovation machine’ for food and drink

Howard R. Moskowitz, Michele Reisner, Bert Krieger, 2006 .

Teens on the Internet—commercial application of a deconstructive analysis of ‘teen zine’ features

H. Moskowitz, Barbara Itty, Jeffrey Ewald, 2003 .