Mihaela-Simona Moise

Influence of environmental practices on brand equity, satisfaction and word of mouth

I. Gil-Saura, M. Šerić, Mihaela-Simona Moise, 2019, Journal of Brand Management.

‘Green’ practices and value co-creation: does guest culture make a difference?

M. Ruiz-Molina, I. Gil-Saura, Mihaela-Simona Moise, 2022, Economic Research-Ekonomska Istraživanja.

The challenges of the salles manager in the current business environment

Mihaela-Simona Moise, 2009 .

“Green” practices as antecedents of functional value, guest satisfaction and loyalty

M. Ruiz-Molina, I. Gil-Saura, Mihaela-Simona Moise, 2020 .

The importance of green practices for hotel guests: does gender matter?

I. Gil-Saura, Mihaela-Simona Moise, M. Ruiz Molina, 2021, Economic Research-Ekonomska Istraživanja.

Breaking the barriers of animosity: innovation in business models as a positioning strategy

Mihaela-Simona Moise, Jose Andres Areiza-Padilla, Mario Andres Manzi Puertas, 2021, Heliyon.

Effects of green practices on guest satisfaction and loyalty

M. Ruiz-Molina, I. Gil-Saura, Mihaela-Simona Moise, 2018, European Journal of Tourism Research.

Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort

M. Ruiz-Molina, Mihaela-Simona Moise, I. Gil‐Saura, 2020 .

Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies

M. Ruiz-Molina, Mihaela-Simona Moise, Antonio Marín-García, 2023, International Journal of Hospitality & Tourism Administration.