Christina Donnelly

Marketing planning and digital customer loyalty data in small business

A. Fearne, Geoff Simmons, G. Armstrong, 2012 .

Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?

Christina Donnelly, Andrew Fearne, Geoff Simmons, 2015 .

The Use of Case Based Multiple Choice Questions for Assessing Large Group Teaching: Implications on Student's Learning

Christina Donnelly, Christina Donnelly, 2014 .

THE ROLE OF ACTION RESEARCH IN THE STUDY OF SMALL BUSINESS MARKETING AND RETAILER LOYALTY CARD DATA

Christina Donnelly, Andrew Fearne, Geoff Simmons, 2012 .