Lu Huang

The Incidence of Soda Taxes with Imperfect Information and Strategic Firm Behavior

Hualu Zheng, Lu Huang, 2014 .

Natural or Organic: An Empirical Analysis of Ready-To-Eat Cereal Market

Lu Huang, 2013 .

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang, 2022, Journal of Interactive Marketing.

Understanding industrial energy productivity growth in China: a production-theoretical approach

Lu Huang, Zhiming Yang, Kerui Du, 2015 .

Health information and consumer learning in the bottled water market

Yizao Liu, Lu Huang, 2017 .

The Dynamics of Brand Value in the Carbonated Soft Drinks Industry

Yizao Liu, Lu Huang, 2014 .

Reducing Obesity by Taxing Soft Drinks: Tax Salience and Firms’ Strategic Responses

William T. Ross, Hualu Zheng, Lu Huang, 2019, Journal of Public Policy & Marketing.

Reducing Obesity by Taxing Soft Drinks: Tax Salience and Firms' Strategic Responses

William T. Ross, Hualu Zheng, Lu Huang, 2018, Journal of Public Policy & Marketing.