Fred Zandpour

发表

MEDIA STUDIES AND STATISTICS: REAL-WORLD DEMANDS, CLASSROOM QUANDARIES, AND ON-LINE SOLUTIONS

Tony Rimmer, Fred Zandpour, 2006 .

Global reach and local touch: achieving cultural fitness in TV advertising

Fred Zandpour, Veronica Campos, Joelle Catalano, 1994 .

Think and Feel Country Clusters: A New Approach to International Advertising Standardization

Katrin R. Harich, Fred Zandpour, K. R. Harich, 1996, International Journal of Advertising.