Yung Ho Suh

Comparing Utilitarian and Hedonic Usefulness to User Intention in Multipurpose Information Systems

Sang-Chul Lee, Liu Fan, Ja-Chul Gu, 2010, Cyberpsychology Behav. Soc. Netw..

Segmentation of Online Game Market Using a Two-Phase Approach

Sang-Chul Lee, Jae Kyeong Kim, Yung Ho Suh, 2004 .

Determinants of behavioral intention to mobile banking

Sang-Chul Lee, Ja-Chul Gu, Yung Ho Suh, 2009, Expert Syst. Appl..

A Comparison of Target Customers in Asian Online Game Markets: Marketing Applications of a Two-Level SOM

Jae-Young Moon, Sang-Chul Lee, Yung Ho Suh, 2006, ICANN.

Segmenting the Banking Market Strategy by Clustering

Li Xiu, E. W. T. Ngai, Markus Schedl, 2012 .

Application of a Two-Level Self Organizing Map for Korean Online Game Market Segmentation

Jae-Young Moon, Sang-Chul Lee, Jae Kyeong Kim, 2006, SSPR/SPR.

An empirical investigation of the China Quality Award causal model

Jun Yong Xiang, Yung Ho Suh, Zhen He, 2010 .

A cross-national market segmentation of online game industry using SOM

Sang-Chul Lee, Jae Kyeong Kim, Kyoung Jun Lee, 2004, Expert Syst. Appl..

What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model

Jae-Young Moon, Sang-Chul Lee, Nam-Hee Kim, 2005, 2005 First International Conference on Semantics, Knowledge and Grid.