Malcolm D. Taylor

CHAPTER VIII. Other Newspaper Advertisers

Neil H. Borden, Malcolm D. Taylor, Howard T. Hovde, 1946 .

CHAPTER XIV. Branch Offices and Special Representative Firms

Neil H. Borden, Malcolm D. Taylor, Howard T. Hovde, 1946 .

CHAPTER XIII. Bases for Improving Sales Procedures

Neil H. Borden, Malcolm D. Taylor, Howard T. Hovde, 1946 .

CHAPTER XVIII. The Merchandising Services of Newspapers

Neil H. Borden, Malcolm D. Taylor, Howard T. Hovde, 1946 .

CHAPTER XIX. Problems of Rate Structures

Neil H. Borden, Malcolm D. Taylor, Howard T. Hovde, 1946 .

Progress in Marketing Research

Malcolm D. Taylor, 1937 .