Li Dongjin

Exploring Chinese consumer repurchasing intention for services: An empirical investigation

Li Dongjin, An Shenghui, Yang Kai, 2008 .

Green or hedonic? The impact of proenvironmental action on consumption preference

Li Dongjin, Dongjin Li, Wu Bo, 2016 .

A content analysis of the newspaper advertisements westernization in China

Li Dongjin, An Shenghui, Yang Hua, 2007 .

The value of positive information: Calling back consumers missing a purchase

Ma Yunfei, Li Dongjin, Du Liting, 2011, ICSSSM11.