M. Sinha

发表

Hindustan Unilever’s ‘Pureit’ Water Purifier

V. Rangan, M. Sinha, 2011 .

Mobile payments in India: the privacy factor

M. Sinha, Hufrish Majra, Jennifer Hutchins, 2019, International Journal of Bank Marketing.

The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information

J. Moulard, M. Sinha, Sabinah Wanjugu, 2022, Journal of Consumer Behaviour.

Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth

Mona Sinha, Jagdish N. Sheth, J. Sheth, 2016 .

The conceptual foundations of relationship marketing: Review and synthesis

Mona Sinha, Jagdish N. Sheth, Atul Parvatiyar, 2015 .

Namaste in the USA: The Growing Pains that Traditional Yoga Faces in America – An International Marketing Case Study

M. Sinha, Clay T Wilderman, 2019 .

The sustainability route to corporate legitimacy

S. Nandan, M. Sinha, Jennifer Hutchins, 2019, Journal of Global Scholars of Marketing Science.

B2B Branding in Emerging Markets: A Sustainability Perspective

J. Sheth, M. Sinha, 2015 .

Banking in India: Role of Self-Service Technologies

M. Sinha, Hufrish Majra, Rajan Saxena, 2016 .

Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users

J. Sheth, M. Sinha, 2017 .

Toto: A Game of Thrones in the U.S. -- An International Marketing Case Study

M. Sinha, Rachael Amatriain, 2019 .

Economic Sociology_the European Electronic Newsletter Book Review Editor the Conceptual Foundations of Relationship Marketing: Review and Synthesis New Economic Sociology and Relationship Marketing: Parallel Development

Atul Parvatiyar, Mona Sinha, J. Sheth, 2022 .

Ethical Human Resource Practice in Indian Industries: A Better Way

M. Sinha, Shastri Rk, 2018 .