Bessie Chong

How Buyer Experience in Online Auctions Affects the Dimensionality of Trust in Sellers: An Unexpected Finding

Bessie Chong, Bessie Chong, 2004, ICIS.

Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction

Zhilin Yang, Bessie Chong, Michael C. S. Wong, 2003, ICEC '03.

Adoption of e-learning for work-based training: an exploratory study of the Hong Kong apparel industry

Maris G. Martinsons, Bessie Chong, Michael Wong, 2004 .

Why Culture Matters for the Formation of Consumer Trust? A Conceptual Study of Barriers for Realizing Real Global Exchange in Hong Kong

Bessie Chong, Bessie Chong, 2003 .