Nathalie Laidler-Kylander

How international nonprofits build brand equity

Bernard L. Simonin, Nathalie Laidler-Kylander, 2009 .

Building and valuing global brands in the nonprofit sector

Bernard L. Simonin, J. Quelch, Nathalie Laidler-Kylander, 2007 .

The drivers of brand equity in international nonprofit organizations

Nathalie Laidler-Kylander, 2010 .

The New Global Brands: Managing Non-Government Organizations in the 21st Century

J. Quelch, Nathalie Laidler-Kylander, 2005 .