Deborah J. MacInnis

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Goal-Motivated Reasoning: the Lure of the Ayes, I Can@ Conclusion

David W. Stewart, Gustavo E. de Mello, Deborah J. MacInnis, 2005 .

The effect of complementary and correlated cues on the processing of information from an advertisement

Deborah J. MacInnis, 1986 .

Information Processing from Advertisements: Toward an Integrative Framework

Bernard J. Jaworski, Deborah J. MacInnis, D. MacInnis, 1989 .

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Gerard J. Tellis, Deborah J. MacInnis, Rajesh K. Chandy, 2006 .

Focal and emotional integration: Constructs, measures, and preliminary evidence

Deborah J. MacInnis, D. MacInnis, Douglas M. Stayman, 1993 .

Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads

Christine Moorman, Deborah J. MacInnis, C. Moorman, 2007 .

Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation

C. Whan Park, Deborah J. MacInnis, Sung Youl Jun, 2005 .

The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

Deborah J. MacInnis, D. MacInnis, V. Folkes, 2010 .

Constructs and Measures of Individual Differences in Imagery Processing: a Review

Deborah J. MacInnis, D. MacInnis, 1987 .

The brand attitude formation process of emotional and informational ads

Deborah J. MacInnis, Changjo Yoo, D. MacInnis, 2005 .

Brand Attachment and Management of a Strategic Brand Exemplar

Deborah J. MacInnis, C. W. Park, C. W. Park, 2007 .

The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads

C. Whan Park, Deborah J. MacInnis, C. W. Park, 1991 .

Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context

Deborah J. MacInnis, Vanessa M. Patrick, HaeEun Helen Chun, 2009 .

Handbook Of Brand Relationships

C. Whan Park, Deborah J. MacInnis, C. W. Park, 2009 .

The Concept of Hope and its Relevance to Product Evaluation and Choice

Deborah J. MacInnis, D. MacInnis, Gustavo de Mello, 2005 .

Threats to Hope: Effects on Reasoning about Product Information

David W. Stewart, Gustavo E. de Mello, Deborah J. MacInnis, 2007 .

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Mandeep Singh, Deborah J. MacInnis, Jagmohan S. Raju, 2005 .

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

C. Whan Park, Deborah J. MacInnis, Sung Youl Jun, 2000 .

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence

Gerard J. Tellis, Seshadri Tirunillai, Deborah J. MacInnis, 2019, Journal of Marketing.

The Epistemic and Sensory Exploratory Behavior of Hedonic and Cognitive Consumers

Deborah J. MacInnis, D. MacInnis, Meera Venkatraman, 1985 .

Practice Prize Reports

Gerard J. Tellis, Deborah J. MacInnis, Rajesh K. Chandy, 2005 .

Beyond Attitudes: Attachment and Consumer Behavior

Deborah J. MacInnis, C. W. Park, C. W. Park, 2007 .

Enhancing the managerial relevance of information-processing theory in an advertising context

Bernard J. Jaworski, Deborah J. MacInnis, 1990 .

Enhancing Brand Awareness Through Brand Symbols

Stewart Shapiro, Deborah J. MacInnis, D. MacInnis, 1999 .

Brand Attachment and a Strategic Brand Exemplar

C. Whan Park, Deborah J. MacInnis, C. W. Park, 2008 .

Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies

Deborah J. MacInnis, Kent Nakamoto, Dipankar Chakravarti, 1990 .

Brand Attachment: Constructs, Consequences, and Causes

C. Whan Park, Deborah J. MacInnis, C. W. Park, 2006 .

Strategic benefits of low fit brand extensions: When and why?

Andreas B. Eisingerich, C. Whan Park, Deborah J. MacInnis, 2015 .

Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

Ambar G. Rao, Allen M. Weiss, Deborah J. MacInnis, 2002 .