Jack Trout

发表

Reinventing the Unique Selling Proposition

Jack Trout, Steve Rivkin, 2011 .

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Jack Trout, Steve Rivkin, Jack Trout, 2009 .

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

Jack Trout, 2002 .

Growth Can Destroy Differentiation

Jack Trout, Steve Rivkin, 2011 .

Quality and Customer Orientation Are Rarely Differentiating Ideas

Jack Trout, Steve Rivkin, 2011 .

Market Specialty is a Differentiating Idea

Jack Trout, Steve Rivkin, 2011 .

Being the Latest Can be a Differentiating Idea

Jack Trout, Steve Rivkin, 2011 .

Being First is a Differentiating Idea

Jack Trout, Steve Rivkin, 2011 .

How a Product is Made Can Be a Differentiating Idea

Jack Trout, Steve Rivkin, 2011 .

Bottom-Up Marketing

Jack Trout, Al Ries, Jack Trout, 1988 .

The Power Of Simplicity

Jack Trout, Jack Trout, 1998 .

Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout, Steve Rivkin, 2000 .