Jongwon Park

发表

Brand Synergy Effects in Multiple Brand Extensions

Robert S. Wyer, Byung Chul Shine, Jongwon Park, 2007 .

Using the Curriculum Vita To Study the Career Paths of Scientists and Engineers: An Assessment.

Eliesh O'Neil Lane, Barry Bozeman, Jongwon Park, 1999 .

Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays

Jongwon Park, Jungkeun Kim, Jooyoung Park, 2019 .

Developing and Applying Teaching Materials to Help Students' Generation of Scientific-inquiry Problems

Jongwon Park, 2013 .

More buzz, more vibes: Impact of social media on concert distribution

Daegon Cho, Jongwon Park, Youngdeok Hwang, 2018 .

The Role of a Mysterious Component in Prestige Brand Evaluation

Jongwon Park, Yoonho Jin, Ange Kim, 2014 .

Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality

Jongwon Park, Jungkeun Kim, Jongwon Park, 2002 .

Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions

Jongwon Park, Jongwon Park, Junsang Yeo, 2006 .

Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret

Junsik Kwak, Jongwon Park, Jongwon Park, 2012 .

Mediators of Message Sidedness Effects on Cognitive Structure For Involved and Uninvolved Audiences

Jongwon Park, Manoj Hastak, Manoj Hastak, 1990 .

Potential Moderators For Comparison Standards in Consumer Satisfaction Formation: Some Exploratory Findings

Jongwon Park, Jiho Choi, 1998 .

Source credibility effects in advertising : assessment of mediating processes

Jongwon Park, Manoj Hastak, 1987 .