Barbara Gligorijevic

Trust, Reputation and the Small Firm: Building Online Brand Reputation for SMEs

Barbara Gligorijevic, Benjamin Leong, B. Gligorijevic, 2011, ICWSM.

New media services: ratings and recommendations websites in the travel and tourism industry

Axel Bruns, Barbara Gligorijevic, 2010 .

From consumer to community: factors of influence in the purchasing decision making process

Barbara Gligorijevic, 2012, GROUP '12.

Engaging Social Customers – Influencing New Marketing Strategies for Social Media Information Sources

Barbara Gligorijevic, Edwina Luck, Edwina Luck, 2012 .

Online retailing versus traditional stores in the purchasing decision making process

Barbara Gligorijevic, 2011 .